Experience: 1-2 Years

Social Media Associate Job Purpose:
Works closely with Digital Marketing Executive & Team to create engaging content for a company’s social media presence, including keeping social media channels updated and brand-focused, and seeking out new social media avenues and ways of connecting with audiences.

Social Media Associate Job Duties:
Manages company social media channels, including Facebook, LinkedIn, Twitter, and other relevant platforms.

Engages in social media presence creation on new and emerging social media platforms
Creates dynamic written, graphic, and video content with the help of the design team.

Optimizes content following search engine optimization (SEO) and pay-per-click (PPC)
Creates content that promotes audience interaction, increases audience presence on company sites, and encourages audience participation.

Assists social media management with large projects, events, and community management
Works as part of a team to develop large social media campaigns
Analyses and reports audience information and demographics, and the success of existing social media projects.

Proposes new ideas and concepts for social media content
Works with marketing and social media team members to coordinate ad campaigns with social media strategy.

Writes and distributes e-newsletters to subscribers.

Manages social media communications.

Uses timelines and scheduled content to create a consistent stream of new content for audience interaction while analyzing, managing, and altering schedules where necessary to optimize visits.